As Marketing Manager at Haven Lighting, I led the strategy, creation, and execution of digital marketing campaigns that positioned the company as a leader in the smart outdoor lighting industry. My role combined creative direction, performance marketing, and content production to deliver measurable growth.
I developed and managed full-funnel paid media campaigns across Facebook, Instagram, and Google generating hundreds of thousands in attributed revenue and consistently exceeding ROAS targets. I introduced advanced creative testing methods, including the Extreme Test Lab initiative, which produced standout video content and drove significant sales spikes in short timeframes.
Beyond paid media, I built and managed Haven Lighting’s in-house content production capabilities, overseeing scripting, filming, editing, seasonal promotions, and brand storytelling. This included both B2C and B2B content, from high-impact product videos to training materials and sales enablement tools.
See many more videos at www.youtube.com/@HavenLighting
Haven Social Media Advertisement - video production, editing, ad copy, launched and managed cross platform social campaign.
Haven Extreme Test Lab Campaign - Concept, video production, editing, ad copy, launched and managed cross platform social campaign. See full videos at extremetestlab.com
Haven "Game Day Technology" Promotions - Concept, video production, editing, ad copy, campaign, and voiceover.
Examples of still images created for Haven advertising - Used for advertising across social channels. 100+ various photo and video ads have been created and run via paid social since 2024.
Product demo video for Haven's X Series Roofline Lighting. Concept, video production, editing, scriptwriting, voiceover, campaign.
How-To / Installation Video (65,000 views on YouTube) . Editing, scriptwriting, voiceover.
Daily shorts created for YT Shorts, Instagram, Facebook Reels, and TikTok. A mix of media created specifically for shorts, or lifted from long form content.
Product video for Haven's X Series Infinity Bistro Lights to attract wedding venue's as a new customer base.. Concept, video production, editing, scriptwriting, voiceover.